Macs still lead the ACSI survey as PCs go mobile and work goes remote


The latest American Customer Satisfaction Index data seems to show that Apple’s iconic Mac is losing a little luster in comparison to PCs from other makers, but I’m not entirely convinced.

Got to keep the customer satisfied

You see, the data shows Apple narrowly leads in the PC category (82% v. 79%). It also shows that some of Apple’s larger PC manufacturing competitors are gaining ground. Perhaps. But dig a little more deeply into the survey results and you’ll find the biggest innovation across the industry in the last couple of years (other than the move to Apple Silicon) involves improvements in customer services, specifically in call centers. 

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