Apple, the move to renewable energy, and why it matters


Apple generally makes good decisions. Its decision to pivot to services and subscriptions means that around 40% of its gross revenues after costs in the last quarter were generated by those two buckets of revenue. But that’s not the only smart decision the company has made of late; the decision to migrate its entire business to renewable energy is equally far sighted.

Here’s why that matters.

Services = Servers + electricity

Apple’s services live in the cloud. And because they’re cloud based, they use energy — lots of it. Now, I’ve glanced though the company’s environmental reports and I’m not 100% clear just how much energy those services use. But it’s not inconsequential.

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