The news that Apple hasn’t joined an all-new industry alliance that seems mostly led by its competitors isn’t terribly surprising.
Augmented and virtual reality shouldn’t be defined as virtual designer shopping experiences, NFTs, and escapism — these powerful tools should become solutions that extend and embrace our existing universe.
What’s the story?
Apple apparently declined to join a new outfit called the Metaverse Standards Forum, which already includes some of the bigger names in this new dimension. Member companies presently include Microsoft, Sony, Nvidia, Adobe, and some of Apple’s biggest competitors, including Facebook (now Meta) and Epic Games.