Amazon to pass Walmart as No. 1 retailer by ’24; the latter’s store-based tack is to blame

amazon-to-pass-walmart-as-no.-1-retailer-by-’24;-the-latter’s-store-based-tack-is-to-blame

Amazon is expected to push past Walmart as the No. 1 retailer in the US by 2024, according to new report from Ascential. That news is hardly surprising to retail watchers, as Walmart bet on a store-based approach years ago. While that made sense at the time, consumers have changed their habits — and Walmart is about to pay the price.

The mammoth company — which today is not only the largest retailer in the US but the largest company in any category — had little choice at the time. With so much of its revenue coming from its 4,735 brick-and-mortar stores, e-commerce was seen as a way to extend that revenue, but to never replace it. (Globally, Walmart today commands 10,585 stores and employs some 2.3 million associates.)

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