Digital transformation: The future of commercial real estate

The COVID-19 pandemic presented the commercial real estate industry with a challenge in 2020. A business built on a foundation of in-person relationships was quickly turned upside down and forced online. This event alone rapidly broke the non-digital world illusion many commercial real estate (CRE) firms were operating in and revealed a gaping hole of opportunity for a digital transformation. The essential nature of digital transformation quickly became a sprint as firms scrambled to upgrade operations…