Did big EV ad spending from GM, BMW, Kia, Nissan result in a “Super Bowl Effect” for Tesla?

Selma Hayek as Hera, presenting BMW iX to Zeus  -  2022 Super Bowl adThe Super Bowl continues to draw ad dollars from many automakers, but not Tesla. Yet in its quarterly earnings report, the automaker mentioned a “Super Bowl Effect” that saw United States orders spike the day after the game. U.S. gross orders on that day—February 13—were higher than at any point in 2022 to date, according to Tesla. The…